Dr. Victor Benson with Benson Chiropractic in Muscoda, Wisconsin has been in practice for over 20 years – and in all of those 20 years, he had never really relied on advertising. Word of mouth referrals, the yellow pages, the occasional newspaper or radio spot. That was it.
The one time he did hire an agency to run Facebook ads for him, here’s how they explained their process:
“We’re gonna put you out there like we do everybody, and we’ll just see what happens.”
The result? “It was zero. I had zero leads. I didn’t get anybody in on that… they were awful to work with.”
… and within the first month of working with us, he went from 226 average visits per week to 305 – with 119 leads coming in that first month alone.
In fact, it worked so fast that we had to turn his ads OFF.
“As soon as you put the ads out, we were bombarded with leads and it was like, oh my gosh.”
It’s Dr. Benson and one team member running that entire office, and by the second month we were shutting his campaign down for weeks at a time just to let them catch up.
He can turn the flood on and off now, whenever his schedule needs it.
So how does that happen in a town of 1,300, where – in his own words – “nobody knows the name of my town”?
It isn’t the ads.
And it wasn’t what Dr. Benson expected, either. Before we ever spent a single dollar putting him in front of a new patient, we had him and his staff doing something most agencies would never ask a client to do – and he’ll tell you himself, it felt like “drinking from the fire hose.”
20 years in practice. A town of 1,300. 226 to 305 in a single month.
Watch Dr. Benson tell you exactly what we had him do first!





