Remember the days of running ads in the newspaper, while sending out mailers, and possibly running radio ads too? The only way you can track ROI is by seeing how many calls went to a specific call tracking number – and if the messaging was off, you wouldn’t know until weeks (or even months) later.
Digital advertising is different. We can automate EVERYTHING – from lead capture, to multi-step text messaging sequences, to automated email marketing, and to also input a lead directly into your CRM system (or if you don’t have a CRM system – a Google sheet). Now the only manual step you need to take for customer acquisition and outreach is to just call back the leads that come to you automatically. Easy peasy, lemon squeezy.