Depends. Your future customers nowadays have a lot of tools at their disposal to decide on who they choose to do business with. In some markets, you can get away with leading with direct response advertising, while in other markets you need to build awareness first (aka: know, like, trust) before you can ask for a sale. How your current sales process is set up also has a massive impact too.

Digital Advertising trends change just about as often as the weather does. There are constant forces (competitiveness of the ad auction in any given market, Terms of Service changes, and new tools) changing the landscape every day. What worked yesterday won’t work tomorrow.

Remember the days of running ads in the newspaper, while sending out mailers, and possibly running radio ads too? The only way you can track ROI is by seeing how many calls went to a specific call tracking number – and if the messaging was off, you wouldn’t know until weeks (or even months) later.

Digital advertising is different. We can automate EVERYTHING – from lead capture, to multi-step text messaging sequences, to automated email marketing, and to also input a lead directly into your CRM system (or if you don’t have a CRM system – a Google sheet). Now the only manual step you need to take for customer acquisition and outreach is to just call back the leads that come to you automatically. Easy peasy, lemon squeezy.