Your sales process is more important than getting the lowest cost per lead. Just ask Health and Healing Family Chiropractic, Inc.
In the beginning, Dr. Karrie and Dr. Kerrie weren’t used to working with cold traffic leads – they had built their entire practice around referrals – and were a bit gun-shy with adding non-referral based patients to their practice (the sales process is totally different).
We worked together on helping them overcome objections, train staff, and build a stronger sales process that was necessary for cold traffic based leads.
The result? Collections are higher, patient visits have gone up, and they are also finding a higher conversion rate on their other non-Facebook based leads too!